1915 was a very pivotal year for fashion. It was the year restrictive Victorian styles began to give way to what would evolve into breezy 1920s styles. This is the earliest nautical styled dress I've seen in the Sears catalogs.
Nautical-style Middie blouses were popular throughout the Great War and early 1920s.
1924 is the last time nautical-styled clothing appears in the Sears catalogs for several years. Deco-styled "flapper" dresses will dominate. Perhaps they were "over" the Great War and didn't want to dwell on it...;)
Sailor girls begin to show up again in 1931. The heyday of nautical travel!
I don't think anyone understands how much I love that yellow and brown nautical number!! GAHHH!!! 1935 and 1936 was the HEIGHT of sailor-influenced fashions.
After 1941, sailor influences pretty much disappear from fashion.
Here it is -- the 40 most important years in fashion from the pages of Sears catalogs. This is what everyday people would have worn. Let's start in 1910. It was still practically Victorian times in 1910, but BIG changes were about to come and they haven't stopped to the current day. But we're going to stop in 1950 for the sake of my blog and my tastes.
Fashion from every year starting in 1910 and ending in 1950. Enjoy.